Empower your marketing teams to collaborate efficiently and effectively while working remotely.

As we all now know all to well, the world throws us curve balls everyday. Whether it is caused by a new baby at home, unexpected weather, COVID-19, or due to the new trend and preference for remote work – we face times when employees simply need to be at home.

Some organizations have been slower to embrace the remote worker than others. ‘Social distancing’ is forcing companies to take action and plan how they intend to support teleworkers. JP Morgan Chase, Amazon, and many other major companies are now onboard with this trend.

Each day brings more companies, universities, and other organizations closing their physical doors and opening their virtual facilities. Media outlets such as USA Today, the LA Times and CNBC have all featured advice on how to leverage technology to most effectively work remotely.

A snow storm that shuts down New York City does nothing to San Francisco’s ability to operate. Quarantines and country-wide ‘social distancing’ is no snowstorm; the immediate impacts will likely last months. Incident preparedness plans must now incorporate this concept and how we plan to continue operations in our new reality.

Every business out there must ask one very important question: “What have we done to ensure that our teams can still produce during this unexpected anomaly where all employees may need to be home bound for an extended period of time?”

Think about it. We have already embraced tools for remote communications such Zoom, Webex, Slack, Basecamp, Office 365 and others to help manage our day to day interactions and to make our jobs more productive. We’ve implemented easy to adopt, no installation cloud-based technologies to enable our teams to work anytime anywhere.

This brings up another critical question: “Have we determined the critical tools specific for each functional area? And, is every department remote-enabled in the manner necessary with the appropriate cloud technology?”

As an example –CRM will keep sales working and calling. Development has Jira & GitHub. Support or customer care can continue to serve customers and log calls into the support system.

But what about Marketing? Does Marketing have a shared digital asset library in the cloud or do they maintain their assets locally? Are marketing assets and projects located in multiple places such as SharePoint, Dropbox, the Creative Cloud?

Something to think about as well… How will you ensure that marketing communications continue and that you don’t lose brand awareness and control – or even sales – during this unusual time? Continuing normal social and digital communications must happen. So how do you empower your marketing teams to collaborate efficiently and effectively while working 100% remotely for an extended period of time?

Inkbench provides a platform to help marketing teams stay connected and collaborate while giving you control over your brand.

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Steve Goodman
Author: Steve Goodman
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