Customer Case Study

The Medicines Company

Quarterly reporting and announcements can be chaotic when last minute information or changes are submitted. For The Medicines Company this seemingly small thing could cause expensive requests for agency time, missed deadlines and compliance fines. Find out how Inkbench provides The Medicines Company with the ability to cost effectively respond to last minute changes and meet reporting compliance with ease.

 

 

 

ComputerWebsite

About

The Medicines Company is a NASDAQ listed biopharmaceutical company with a singular, relentless focus on addressing the greatest global healthcare challenge and burden today - cardiovascular disease. The company’s purpose is to halt the deadly progression of atherosclerosis and the cardiovascular risk created by high levels of LDL-C, or bad cholesterol. The Medicines Company was acquired by Novartis Pharmaceuticals in January 2020.

Challenge

challenge

As a highly regulated, public organization, The Medicines Company is required to report and announce earnings (and other information) on a quarterly basis. The internal process to meet compliance required multiple teams scrambling as last-minute data or changes came in, resulting in delays and missed deadlines. The need to bring together centralized access to information assets, availability of the design agency, and the ability to efficiently perform changes in the eleventh hour was required for better process management and compliance.

Solution

solution

Recommended by the incoming Vice President of Communications, The Medicines Company decided to vet Inkbench. The digital asset manager, a part of the Inkbench platform, enabled storage of all usable assets in one place for access and retrieval. Team members found they could also easily make changes to digital assets 'on-the-fly' - at any time, from anywhere - without having to call in a designer to help. Changes could be completed at 2 am from home, and then shared with Legal and Regulatory teams for review and approval - all in one platform - before being announced to the public.

quote

I love the convenience, and how intuitive the platform is. Our social media managers and content producers are no longer beholden to a graphic designer’s schedule, which means we save time and money!


Stephanie Beighley, Web & Digital Communications Lead, The Medicines Company

Results

results

STREAMLINED PROCESSES
Prior to using Inkbench, announcements required a series of emails, phone conversations, team and agency hours and many late nights to complete. Now assets can be created, edited, repurposed, reviewed and approved easily and less expensively while ensuring deadlines are met.


BRAND COMPLIANCE

Utilizing the brand controls to implement the company’s brand guidelines along with review and approval workflows, there is now confidence that The Medicines Company brand is consistently, and compliantly, represented in all marketing communications and announcements.


SMARTER USE OF AGENCY TALENT

The Medicines Company can now reap economies of scale by making updates to existing assets on their own, while focusing creative design agencies on the more strategic projects that they love to work on.


FREEDOM

Marketing and communications teams now have the freedom to update digital campaigns freely, guided by brand guardrails, to accommodate local regional needs, market changes or updates that occur in the moment - all with the confidence of being on brand.

quote

The back and forth with the agency on Twitter quotes when you’re in the middle of the sales and earnings prep crunch was needlessly tedious. With Inkbench, I no longer have to deal with that frustration. Now we have the control and can move faster. Yes!


Michael Blash, Vice President, Communications, The Medicines Company

Inkbench Favorites

favorites

SEAMLESS COLLABORATION
Cloud platform enables seamless collaboration between communications, marketing, investor relations, design and more vs depending on email and phone


ADVANCED CONTROLS
Lockable templates guide users and connect user access and brand guidelines to all content


APPROVAL WORKFLOWS
Review and approval roles and workflows ensure Legal, Regulatory and Production readiness


PERSONALIZED SUPPORT
The Inkbench white glove service and personalized support is priceless

See Inkbench in Action

Learn how our customers harness the power of Inkbench to take command of their brand, wow their audiences, and lower costs.

Contact us to Schedule a Demo

Let us show you the power of Inkbench.







Or call us today at 973-396-9400

 Customer Case Study

The Medicines Company

 

Quarterly reporting and announcements can be chaotic when last minute information or changes are submitted. For The Medicines Company this seemingly small thing could cause expensive requests for agency time, missed deadlines and compliance fines. Find out how Inkbench provides The Medicines Company with the ability to cost effectively respond to last minute changes and meet reporting compliance with ease.

 

 

 

 

ComputerWebsite

About

The Medicines Company is a NASDAQ listed biopharmaceutical company with a singular, relentless focus on addressing the greatest global healthcare challenge and burden today - cardiovascular disease. The company’s purpose is to halt the deadly progression of atherosclerosis and the cardiovascular risk created by high levels of LDL-C, or bad cholesterol. The Medicines Company was acquired by Novartis Pharmaceuticals in January 2020.

Challenge 

challenge

As a highly regulated, public organization, The Medicines Company is required to report and announce earnings (and other information) on a quarterly basis. The internal process to meet compliance required multiple teams scrambling as last-minute data or changes came in, resulting in delays and missed deadlines. The need to bring together centralized access to information assets, availability of the design agency, and the ability to efficiently perform changes in the eleventh hour was required for better process management and compliance.

Solution

solution

Recommended by the incoming Vice President of Communications, The Medicines Company decided to vet Inkbench. The digital asset manager, a part of the Inkbench platform, enabled storage of all usable assets in one place for access and retrieval. Team members found they could also easily make changes to digital assets 'on-the-fly' - at any time, from anywhere - without having to call in a designer to help. Changes could be completed at 2 am from home, and then shared with Legal and Regulatory teams for review and approval - all in one platform - before being announced to the public.

quote

I love the convenience, and how intuitive the platform is. Our social media managers and content producers are no longer beholden to a graphic designer’s schedule, which means we save time and money!


Stephanie Beighley, Web & Digital Communications Lead, The Medicines Company

Results

results

STREAMLINED PROCESSES
Prior to using Inkbench, announcements required a series of emails, phone conversations, team and agency hours and many late nights to complete. Now assets can be created, edited, repurposed, reviewed and approved easily and less expensively while ensuring deadlines are met.

BRAND COMPLIANCE
Utilizing the brand controls to implement the company’s brand guidelines along with review and approval workflows, there is now confidence that The Medicines Company brand is consistently, and compliantly, represented in all marketing communications and announcements.

SMARTER USE OF AGENCY TALENT
The Medicines Company can now reap economies of scale by making updates to existing assets on their own, while focusing creative design agencies on the more strategic projects that they love to work on.

FREEDOM
Marketing and communications teams now have the freedom to update digital campaigns freely, guided by brand guardrails, to accommodate local regional needs, market changes or updates that occur in the moment - all with the confidence of being on brand.

quote

The back and forth with the agency on Twitter quotes when you’re in the middle of the sales and earnings prep crunch was needlessly tedious. With Inkbench, I no longer have to deal with that frustration. Now we have the control and can move faster. Yes!


Michael Blash, Vice President, Communications, The Medicines Company

Inkbench Favorites

favorites

SEAMLESS COLLABORATION
Cloud platform enables seamless collaboration between communications, marketing, investor relations, design and more vs depending on email and phone

ADVANCED CONTROLS
Lockable templates guide users and connect user access and brand guidelines to all content

APPROVAL WORKFLOWS
Review and approval roles and workflows ensure Legal, Regulatory and Production readiness

PERSONALIZED SUPPORT
The Inkbench white glove service and personalized support is priceless

 

 

 

See Inkbench in Action

 

Learn how our customers harness the power of Inkbench to take command of their brand, wow their audiences, and lower costs.

Contact us to Schedule a Demo

Let us show you the power of Inkbench.







Or call us today at 973-396-9400