Considering the statistics for digital engagement and donation patterns associated with social media, it seems obvious that a social media marketing strategy should be a top priority for nonprofit organizations and marketing dollar investment. When your social media strategy aligns with your organization’s goals, it is definitely a worthwhile initiative to place budget. But how much? And what should be considered?
In an earlier blog, Social Media Marketing and Nonprofits: Getting Started, we discussed what you should consider when getting started, such as how to identify where your audience is, why that is important, and where you should dedicate your resources. As a reminder, as it certainly can impact your budget planning, it is important not to feel like you need to be everywhere. Remember, you only need to be where your audience is, however you need to perform well in that channel or channels. Not being somewhere just means you are not there. Having a poor performing account can do more damage than not being represented.
In order to make sure that you perform well, there are many attributes that come into play, but one of them is certainly your budget. When considering your budget ensure that you do the following:
Lastly, this short video below provides a few additional thoughts that nonprofits should also consider to ensure good performance when planning out your social media marketing budget for each channel.
Stories, tips, and ideas from Inkbench and its customers.
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