Why Am I “All In” on Inkbench?

Brand guidelines, approved assets and straightforward design come together to empower communicators—this is the promise of Inkbench, and it’s why I’m all in on Inkbench!

I was asked the other day why I sold my successful corporate communications agency to focus on Inkbench. It’s a great question that deserves an equally good answer.

Simply put, communicators and marketers know that visuals make their communications more effective. But they’re often frustrated and overworked as organizations create thousands of visual communications every day—social media posts, internal communications, earnings announcements, newsletters, signage, web graphics, and so on. A central team just can’t produce everything for everyone.

Encouraging collaboration in the creation of these materials, and encouraging localization of materials for different markets, all while protecting the brand and maintaining compliance has been nearly impossible. But no longer.

It’s great having an enterprise DAM that stores materials, but how do you know which materials to use? How do you see only the things that are relevant to you? And what if you need to tweak an existing graphic for another use, another language, another location? You’d still need help.

Online design tools can be fun and inexpensive, but they’re not built for communicators. A company’s brand is its fingerprint, and no two brands are the same. It’s more than just making sure you have the right colors and fonts—everything you produce needs to look like you (and not like hundreds of other companies that are out there).

It’s also about collaboration. Few communicators, brand stewards, or marketers see themselves as designers. They want to be able to collaborate with designers and also be able to finalize a piece, localize it, or make a small change when a lawyer or CEO requests it. They want to let designers focus on doing great design, while eliminating the slow, and expensive, back-and-forth needed to put a project to bed.

While there are plenty of tools out there for solving these problems, today’s communicators need everything in one place. Inkbench offers communicators a patented solution that pairs a Curated Brand Library that contains only approved, visual materials, finished projects and templates with an integrated Design Canvas, that’s as easy to use as PowerPoint, to revise and create your branded content and work collaboratively with designers and novices alike. Brand guidelines, approved assets and straightforward design come together to empower communicators—this is the promise of Inkbench, and it’s why I’m all in on Inkbench!

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Steve Goodman
Author: Steve Goodman
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