Inkbench Inc, the leading creative collaborative platform for marketers to amplify and protect their brand assets, announced today that James Green has joined the company as Chief Revenue Officer to drive integration of marketing, sales and revenue operations for the company.
James has 30 years of senior management experience, including strategic development and planning execution, having started his career with the Walt Disney Company, then running new business development and marketing for Steve Jobs at Pixar Animation Studios. Most recently, James founded and managed startups including Sabela (sold to 24/7 Media, now owned by WPP), GiantBear, (sold to Blucora BCOR), PVI (sold to ESPN), the world’s first e-sports company The World Series of Video Games, and Magnetic (sold to Deloitte Digital).
“I’m thrilled James is joining our team to manage and continue to accelerate our firm’s growth,” said George Abraham, CEO of Inkbench. “I’ve known James for more than a decade and have watched him first-hand build sales everywhere he’s worked, including Magnetic where he grew revenues from $1 million to $100 million per annum over a six-year period.”
Inkbench allows entire teams to curate, create, and collaborate on marketing assets and campaigns with speed, efficiency, and controls that ensure that an organization’s materials are effective, on-brand and in-sync. The unified platform offers a Curated Brand Library, an interconnected system of Workspaces, a powerful-yet-simple Design Canvas, and smart administrative controls.
“I’m really excited to join Inkbench,” said James Green, Chief Revenue Officer for Inkbench. “Inkbench meets a critical need for organizations, from franchising and non-profits to corporations, needing to stay on-brand while engaging the entire enterprise to support and expand branded communications, particularly in today’s unique remote working environment.”
Inkbench is the leading creative collaborative platform for marketers to amplify and protect their brands. The patented enterprise platform combines a curated brand library with an advanced design canvas that businesses need to create on-brand materials swiftly and safely, within in a unified platform. Subscribers include The New York Blood Center, Alcon, and Syneos Health, among others. Inkbench Inc. is a New Jersey-based company that was founded by Steve Goodman who also founded The SPI Group, a leading corporate communications agency that was sold to Ruder Finn in 2019.
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