Rob Howgate joins Inkbench® as VP, EMEA

Inkbench, Inc, the leading brand management platform for companies to share, customize and protect their brand assets, announced today it is entering the UK and European markets under the guidance of its new VP, EMEA, Rob Howgate. Based in London, Rob will lead sales in the UK, European and Middle Eastern Regions.

Recognized as one of Management Today’s Top 40 over 40*, Rob launched his impressive career as an Advertising Account Executive at standouts, including News International and The Mirror Group. Then, as Commercial Manager for the Automobile Association, Rob built a revenue base of $5.5 million US (£4million) across their digital and publishing platforms. Engaged in the digital and Ad Tech space, Rob headed sales for Burst Media, BabyCentre and Captify before taking on his position as General Manager, EMEA at ConnectDG, a land and expand consultancy that helped US and European tech businesses launch into new markets overseas. More recently Rob was head of Equalize, a D&I practice, helping businesses to foster a spirit of diversity and inclusion as they grow and provide recruitment solutions to match talented older workers with age-friendly businesses.

Marketing departments are busier than ever, especially within franchise, enterprise and pharmaceutical organizations. Allowing remote teams to collaborate while empowering them to customize their own marketing materials, while maintaining brand consistency and control is an increasing necessity. Inkbench is the ideal cloud-based solution for day-to-day marketing production processes. Plus, the company is backed by a group of industry executives who understand the needs of the verticals they serve and can provide custom brand solutions.

“I’m looking forward to introducing Inkbench to franchisors and enterprise businesses as we launch in the UK, and help them achieve substantial cost savings, increased productivity and smarter content and creative workflows,” said Howgate. According to Inkbench CEO, George Abraham, “We are thrilled to expand our footprint into the European market and are confident that Rob is the perfect person to lead the charge!”

The launch of Inkbench into the UK and Europe markets is currently underway and interested companies should contact Rob Howgate at rhowgate@inkbench.com.

About Inkbench®

Inkbench is the leading brand management collaborative platform for marketers to amplify and protect their brands. The patented platform combines a brand library (DAM) with an easy-to-use design canvas so businesses can create marketing materials on demand. It also offers brand controls and analytics to ensure everyone stays on brand. Clients include Mighty Auto Parts Franchise System, The New York Blood Center, Alcon, and Syneos Health, among others. Inkbench Inc. is a New Jersey-based company founded by successful entrepreneur, Steve Goodman who also founded The SPI Group, a leading corporate communications agency that was sold to Ruder Finn in 2019.

*Management Today 2017 Edition

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Author: Robert MacKay
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