Inkbench, Inc., the leading and patented brand management platform where companies share, customize and protect their brand assets, welcomes Robert MacKay as its new marketing and sales intern. As an intern at Inkbench, Robert will assist with managing the CRM, social media and email marketing to further the lead generation efforts of the marketing and sales teams.
Robert comes to Inkbench with valued skills in Photoshop, Illustrator, WordPress, CRM management and copywriting. Most recently, Robert worked for One Net Maine, an internet and phone sales company, where he helped to rebuild their website, target clients using LinkedIn Sales Navigator and manage the company’s CRM (Pipedrive). Prior to that internship, Robert worked at Axicom, a PR firm based in Austin, TX, where he created social media posts, PowerPoint presentations and press releases for one of their largest clients, Dell. Rob has additional talents as a voice-over artist and provided the main narration for a course by Mindscaling, a subscription based online learning platform.
“What I enjoy most about my new position is the variety of tasks and the learnings that come along with them,” said MacKay. “Inkbench is providing me with the opportunity to apply the skills I’ve been acquiring and has taught me how to be a more well-rounded, experienced marketer.” According to Inkbench CEO, George Abraham, “Robert is a great addition to our team. He brings relevant marketing and sales skills and will learn and build new ones. He is a very professional, motivated individual and we look forward to his support as we continue to propel Inkbench forward as the leading brand management platform in the U.S. and Europe.”
Inkbench is the leading brand management collaborative platform for marketers to amplify and protect their brands. The patented platform combines a brand library (DAM) with an easy-to-use design canvas so businesses can create marketing materials on demand. It also offers brand controls and analytics to ensure everyone stays on brand. Clients include Mighty Auto Parts Franchise System, The New York Blood Center, Alcon, and Syneos Health, among others. Inkbench Inc. is a New Jersey-based company serving the US and UK markets and founded by successful entrepreneur, Steve Goodman, who also founded The SPI Group, a leading corporate communications agency that was sold to Ruder Finn in 2019.