By now, we have covered the strategic and analytical bits of building a social media plan. What follows is certainly more fun (for me at least), but no less important. The next step is to create the copy and graphics that will support your strategy and engage your audience(s). How and what you create is both the culmination of your planning and the mechanism for engaging with your social media following.Read More
The “key” to social media strategy, if there is one, is having a solid plan. In part 1 of this series, we talked about analyzing your existing content and social media profiles, learning about your audience, and doing research around what is or is not working in your space. Once you’ve conducted your investigation, and have compiled all that juicy data somewhere, it’s time to put it to work for you.Read More
It is important to understand that planning a successful social media strategy is a multi-faceted endeavor. Many of you likely have urgent messages that need to be communicated with your community, and I can help you plan out those most immediate objectives. But the long-term, healthy and effective way to plan any organization’s social media program is to take it from the top.Read More
Budgets are always so daunting. Concerned about how to budget for your nonprofit’s social media marketing strategy? Plan for budgeting with this straight forward process and a few tips that help you isolate your funding requirements.Read More
Engaging with your audience through social media can help to set your brand apart. Check out our blog "Building a Social Media Strategy: Engage (Part 4)" to learn more about how you can better connect with your audience — today.