22 Jan
Franchisees' Three Biggest Frustrations-Blog_Post_1137pxX835pxV2

Franchisees Reveal Their Three Biggest Marketing Frustrations

Category: Blog
Wondering what frustrates franchisees most when it comes to marketing? The home office may want to listen up. Since feedback helps us personalize the Inkbench platform to better meet the needs of the franchise community, we interviewed franchisees from the QSR, Real Estate, Fitness, and Home Services industries, among others. Surprisingly, every one of the...
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21 Dec
Spoiler Alert! The World's Most Iconic Brand is...

Spoiler Alert! The World’s Most Iconic Brand Ever…

Category: Blog
The world’s most iconic brand? Hmm…Apple, Coca-Cola or even The Olympics? All excellent choices, but it’s actually Jolly Old Saint Nick. Yes, our very own Santa Claus has been described as the world’s strongest brand! The Santa brand is worth a staggering $1.6 trillion. In contrast, Apple, one of the world’s brand leaders, is estimated...
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14 Dec
3 Hacks to Supercharge Your Franchise Brand!

3 Hacks to Supercharge Your Franchise Brand!

Category: Blog
The Big Bang Theory of Inkbench. That’s what our founder and industry expert, Steve Goodman, named the convergence of all the Inkbench elements—explosive franchise branding problem, determined marketing tech people and the passion to create a solution. Bam! The Inkbench platform was born. So, what are those critical issues facing Franchisors? You probably know them...
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07 Dec
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Entrepreneur Finds No Solution to Franchise Brand Challenges, So He Built One!

Category: Blog
Early one Sunday morning, 6 am to be exact, Steve Goodman, founder and CEO of a successful NJ-based marketing tech agency, got a call from one of his long-time clients. The client was ready for their social posts to launch within hours at their industry conference and realized they had made a mistake! Full blown...
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