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18 Sep
Brand guidelines, approved assets and straightforward design come together to empower communicators—this is the promise of Inkbench, and it’s why I’m all in on Inkbench!

Why Am I “All In” on Inkbench?

Category: Blog
I was asked the other day why I sold my successful corporate communications agency to focus on Inkbench. It’s a great question that deserves an equally good answer. Simply put, communicators and marketers know that visuals make their communications more effective. But they’re often frustrated and overworked as organizations create thousands of visual communications eve...
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03 Aug
Sm Strategy pt4

Building a Social Media Strategy: Engage (Part 4)

Category: Blog
Engaging with your social media following, and responding to those who engage with your content, is perhaps the most important step in building a successful social media strategy.
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21 Jul

Building a Social Media Strategy: Create (Part 3)

Category: Blog
By now, we have covered the strategic and analytical bits of building a social media plan. What follows is certainly more fun (for me at least), but no less important. The next step is to create the copy and graphics that will support your strategy and engage your audience(s). How and what you create is both the culmination of your planning and the mechanism for engaging wit...
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07 Jul

Building a Social Media Strategy: Plan (Part 2)

Category: Blog
The “key” to social media strategy, if there is one, is having a solid plan. In part 1 of this series, we talked about analyzing your existing content and social media profiles, learning about your audience, and doing research around what is or is not working in your space. Once you’ve conducted your investigation, and have compiled all that juicy data somewhere, it’s time t...
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30 Jun
Building a strategic social media strategy

Building a Social Media Strategy: Analyze (Part 1)

Category: Blog
It is important to understand that planning a successful social media strategy is a multi-faceted endeavor. Many of you likely have urgent messages that need to be communicated with your community, and I can help you plan out those most immediate objectives. But the long-term, healthy and effective way to plan any organization’s social media program is to take it from the top.
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