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Approval Workflow Walkthrough

Here is a video explaining the following aspects of the Approval Workflow:

  1. Understanding approval flags
  2. Submitting a project for approval
  3. Approving a project
  4. Exporting an approved project

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George Abraham, Inkbench CEO

George Abraham

Chief Executive Officer

My passion is to make the community where I live and work, a better place for my being there.

I also love working at Inkbench, because when I’m contributing to the marketing technology ecosystem, I help make the future happen. I have spent 20+ years in the tech industry as an entrepreneur, founder of a Venture Capital firm and a successful consulting business, Board member, and intermediary.

I am excited to bring my background to Inkbench. I especially enjoy working with my colleagues and helping our users be better at their jobs. When asked about the special talents I bring to this role, I’d have to say dogged tenacity and an ability to see the big picture from smaller parts.  I am as determined to see my clients succeed as I am to see myself succeed. I also know I am memorable. A couple of years ago I was talking on the phone with a very buttoned up prospective client. We finally did a video call and when he saw me, he visibly paused for a few seconds and then said “You are a bit like an animal!” I closed the deal. But seriously, I can toggle between being very professional and buttoned up, to rolling up my sleeves and getting deep into the weeds (and, you know, let my hair down) to get the job done.

I am a mountain biker and skier in NJ and Vermont. If you’re passionate about either, I invite you to join me!

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