Inkbench automatically extracts information like the file type, upload date, uploaded by (user), orientation, and dimensions of your assets—this is automatic metadata. Custom metadata allows you to input other pieces of information about your assets that make sorting, grouping, and searching for them easier. You can require that this information be input on asset upload or make it optional. It’s always editable later. Metadata created at the enterprise level will automatically appear in existing and new workspaces. Workspace administrators who are not Enterprise administrators will not be able to edit or delete Enterprise metadata from the workspace. Enterprise administrators can allow custom Workspace metadata that can be controlled by Workspace administrators and that is contained within that Workspace.
An example of a good use of custom metadata would be if you wanted to retain the geographic location of assets that are photographs. This geographic location could be anything from “New York, NY” to “New Jersey Office Building”—it’s all dependent on how you’d like your assets to be organized. Doing this would allow you to easily sort and view all photographs of New York City or of the New Jersey Office Building within the Brand Library. We recommend keeping your naming method for these fields consistent—for example, “New York City” and “NYC” would technically be different groups, even if they mean the same thing to you.
Inkbench handles custom metadata by breaking it up into Categories and Attributes. Attributes are names of the specific pieces of information about your assets. For example, file type is an attribute. Note that a specific file type (like JPEG) is not an attribute, but a possible instance of that attribute (JPEG is a file type). Categories are groups of attributes, and you can group attributes in any way you want. Note that an attribute cannot exist without a category. Metadata like file type and dimensions could be grouped into an “Automatic Metadata” category. If you wanted to include the owner of the image along with their email, website, and phone number, (all attributes), you could make a “Contact” category. It’s all up to you and the information that you need to keep your brand both organized and protected.
Inkbench allows users to create custom metadata for an Enterprise that trickles down to every Workspace, as well as custom metadata specific to one Workspace. Because custom metadata is a powerful tool to group and sort your assets, we recommend creating categories and attributes that will make your assets easy to find. Additionally, custom metadata can be used to maintain important information such as licensing information. If you’d like to take advantage of our capability for custom metadata, read our article about creating custom metadata.