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Accelerate Your Brand With Guardrails

"A brand is important to any business. But, when a franchisor begins to open new physical locations and expand through a network of franchisees, there must be consistency upheld across every franchise branch, to maintain quality and to meet the needs and expectations of customers.”

Steve Forbes, Chairman and Editor-in-Chief of Forbes

Why Brand Management is important

Your brand is your most important asset and should always convey a consistent look and feel. And brand management is the key to growing and protecting your brand because it ensures customers receive a consistent, expected and preferably personalized experience at every company touchpoint. This includes everything from your website, advertising and  social posts to your product/service and company culture. And today’s savvy marketers need the right tools to manage and grow their brands.

Inkbench is the trusted Brand Management software for franchise systems that lets you store, manage and share your brand assets in one convenient location, the Digital Asset Manager (DAM). The platform also enables your teams and franchisees to easily customize high impact ads, email and blog images, social posts, sales flyers and collateral 24/7 with brand-safe lockable templates. That way you always produce consistent, personalized marketing on brand, on demand.

Focus on growing your brand, not tracking down your assets

As a franchise marketer, you are responsible for marketing your corporate brand, as well as supporting your franchisees with their regional and/or local marketing. With the right Brand Management tools in place, you can streamline this process and produce professional, brand-compliant marketing.

Inkbench’s patented platform enables you to collaborate with your teams and franchisees in a secure, cloud-based location to manage and share your logos, brand standards, documents, and more. Plus, you can easily customize your marketing on templates. Gone are the days of emailing assets back and forth. You can rest assured knowing that everyone is staying on brand with the approved colors, fonts, images and text. Now, you’ve just opened the door to increased royalties, productivity and satisfaction.

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