“Branding is of course important for any business. But when a franchisor begins to open new physical locations and expand through a network of franchisees, there must be consistency upheld across every franchise branch, to maintain quality and to meet the needs and expectations of customers,” Steve Forbes, Chairman and Editor-in-Chief of Forbes Media.
When you provide franchisees with direct access to brand-approved marketing materials and campaigns that they can easily customize for their local marketplace, you open the door to increased royalties, productivity and satisfaction.
Think about it! With the patented Inkbench platform, your marketing team and your franchisees can login 24/7 and access all of your brand-approved assets and marketing materials. Plus, franchisees can produce their own local marketing instead of waiting in a production pipeline. It’s a win-win for both the Zor and Zee. Then, while your franchisees are customizing their own marketing campaigns, you can relax because your brand is fully protected by our brand approval system. When your franchisees are happier and more successful, so are you!